Every organization should continuously innovate or else it will perish. Here are some tips and techniques to get the innovative thought process going and stimulating creativity. The key is to stay focused on the customer’s pain points and the “key moments of truth” that “delight” a customer. It outlines the various approaches to innovation that should be in the DNA of every organization. The Mind Mapping tool can be used as a brainstorming tool to collect ideas.
Reference Reading: Inspiring and Executing Innovation by Harvard Business Review